We are an agency that listens.

At ShopElf, we live and breath Shopify. We love learning about new e-commerce brands and our passion is writing code, designing user experiences and offering strategic advise which helps merchants exceed their goals. Scroll down and meet the elves!

Our Team

Brian Anderson

Brian Anderson

Founder & Lead Developer

With his degree in Business Administration from Babson College and 10+ years of experience designing databases, Brian is focused on building technology which impacts the bottom line. He enjoys conversations about backend APIs and dependency injection just as much as he enjoys conversations about growth strategies and cash flows. Brian is a semi-professional dance music producer and when he is not computer programming you will find him in his studio making music or playing his guitar. Brian spends his spare time with his Australian Shepard hiking the shorelines of Southern California.

Tina Yeung

Tina Yeung

Lead UI/UX

Tina is an avid listener, a pixel perfectionist and a health enthusiast with a sweet tooth. She is a UI/UX designer who can speak fluently in front end code. She strives to create beautiful, intuitive and meaningful user experiences through her work. Her passion is to build products that are seamless, purposeful and considerate of the users. Tina studied Graphic Design and Information Technology at Syracuse University. She loves the merge of design and technology which brought her to web and interactive design. Her free time is dedicated to traveling, eating, Zumba, crocheting, baking and hand-lettering.

Swapneel Ukhalkar

Swapneel Ukhalkar

Front End Developer

Swapneel earned his Master’s degree in Computer Engineering from Carnegie Mellon University by the age of 21. He has 6+ years of experience in front-end web development and is fluent in creating visually pleasing designs and writing efficient code. He also owns and operates San Francisco’s Adrenalin Room music brand, which is known for their unrivaled music releases and world-class events.

Levi Whalen

Levi Whalen

Lead Front End Developer

Levi is the lead front end developer at ShopElf. He specializes in building JavaScript-driven experiences and loves to work hand in hand with designers and back end developers. He lives in the Pacific Northwest with his wife Tessa and their constantly growing collection of succulents. Besides being a JavaScript ninja, he drinks way too much coffee and produces electronic music.

Tif Lein

Tif Lien

Project Manager

Tif is an entrepreneurially-minded strategist and market development leader who drives growth through innovation, systems thinking, and data. Throughout her career, she has been sought after by both startups and enterprises to bring products to market. High energy and results-driven, she’ll help bring your ideas to life. In her spare time, you’ll find her outdoors exploring the Bay Area.

Aubrey Massicotte

Aubrey Massicotte

Administrative Assistant

Prior to joining ShopElf Aubrey was an e-commerce entrepreneur and her experience has given her tremendous insight into the Shopify platform. She intuitively understands which tasks to prioritize and has real world experience with a wide array of apps from the app store. Aubrey spends her spare time doing yoga and hiking the California trails.

ShopElf, LLC


7755 Center Ave., Suite 1100
Huntington Beach, CA 92647
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